2022 U.S. Senior Open
Jul 28, 2021
Jim Holden, Championship Director
2022 U.S. Senior Open

From running kitchens as a trained chef to managing the needs of hundreds of corporate clients at one of the world’s largest sporting events, Jim specializes in hospitality operations as a Marketing Account Executive at MSG Promotions.  MSG Productions is the USGA’s exclusive marketing and management hospitality company for U.S. Open corporate hospitality, overseeing approximately 75,000 square feet of hospitality facilities and more than 200 clients on an annual basis. Jim works in concert with the USGA operations staff to help manage all vendors that have an integral role in the fulfillment of the corporate hospitality program, including tent, air conditioning, landscape, catering, décor, cleaning, signage and telecommunications. He also manages a staff of approximately 20 interns that are integral to the success of each client experience.

In addition to his operational role, Jim is part of the sales team that generates market research to identify and mine prospects for every market that hosts the U.S. Open. As the U.S. Open’s exclusive sales and marketing company, MSG Promotions staff annually sells an average of $13 million in corporate hospitality.

Jim is also a trained chef who, prior to joining MSG Promotions, helped run highly regarded restaurants in Philadelphia.