Meme Stocks? What are they and why they matter?

Wikepedia defines MEME STOCKS as stocks that see dramatic price increases, fuelled mostly by people on social media (primarily Reddit, Twitter and Tik Tok). These stocks seldom have company fundamentals that justify their price rises and are often highly volatile.  Bradley C. Barnhorst, CFA of DeSales University will help us to understand these interesting phenemona.  He is the Chair of Finance Major/CFP Program Director and an Associate Professor of Business.